Customers who shop online have a wealth of options, which is why it’s important to make their shopping experience as easy and smooth as possible. If customers are faced with a gruelling or confusing shopping experience, they may abandon their carts altogether and even write a negative review that could convince other potential buyers to stay clear of your store.
From a lack of calls-to-action to poor-quality images of products, these ecommerce design mistakes can have severe negative effects on your sales. Fortunately, many of them can be avoided with a bit of careful planning.
Utilizing images of low-quality
It’s not a good idea to see this site purchase something that doesn’t do it justice. This is the reason it’s important to have high-quality images used on your online store. Having poor quality pictures will not only turn away customers but also damage your reputation as a brand.
We do not offer a Guest Checkout option
Not offering an option for customers to checkout as guests is another mistake which can discourage potential customers from purchasing items on your site. Many customers are reluctant when asked to sign up for an account, particularly when they must enter their personal details, such as their email address. Instead, you should allow users to sign up using their social media accounts in order to simplify the process and reduce privacy concerns.
Another big e-commerce design flaw is having a messy and disorganized menu structure. It is essential to plan out how each page will look on your website so that navigation is easy and convenient. Make sure that each page is organized based on the type of content on it and makes it easy for your visitors to locate what they’re looking for.
